{"id":4968,"date":"2024-12-09T16:41:36","date_gmt":"2024-12-09T15:41:36","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4968"},"modified":"2026-02-11T16:49:56","modified_gmt":"2026-02-11T16:49:56","slug":"burger-king-hamburgeri-me-myk-nga-neveria-ne-shitje-2","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/burger-king-hamburgeri-me-myk-nga-neveria-ne-shitje-2\/","title":{"rendered":"Burger King: Hamburgeri me myk, nga neveria n\u00eb shitje"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4968\" class=\"elementor elementor-4968\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b00ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b00ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eec778\" data-id=\"4eec778\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecc15d elementor-widget elementor-widget-text-editor\" data-id=\"3ecc15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kur hap rrjetet sociale, \u00e7do brand p\u00ebrpiqet t\u00eb jet\u00eb i p\u00ebrsosur, t\u00eb duket i past\u00ebr dhe i kuruar deri n\u00eb detajin e fundit. Epo Burger King b\u00ebri t\u00eb kund\u00ebrt\u00ebn. N\u00eb vitin 2020, ata prezantuan nj\u00eb fushat\u00eb q\u00eb sfidoi \u00e7do ide tradicionale t\u00eb marketingut vizual, sidomos p\u00ebrsa i p\u00ebrket industris\u00eb s\u00eb fast food-it. Vendos\u00ebn si foto reklame nj\u00eb hamburger t\u00eb mbuluar me myk.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Nuk ishte nj\u00eb aksident. Ishte nj\u00eb deklarat\u00eb.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Fushata e tyre Hamburgeri me Myk u nis me imazhe q\u00eb tregonin, The Whopper, nd\u00ebrsa mbulohej nga myku p\u00ebr nj\u00eb periudh\u00eb prej 34 dit\u00ebsh. Ishte nj\u00eb pamje e dhimbshme p\u00ebr stomakun \u2013 nj\u00eb hamburger i zbehur, i mbuluar nga njolla t\u00eb gjelb\u00ebrta dhe t\u00eb bardha.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Reagimet e njer\u00ebzve mund t\u00eb thuash q\u00eb ishin si p\u00ebrzierje e plot\u00eb e stomakut. Disa u larguan me neveri, duke deklaruar se nuk do t\u00eb hanin m\u00eb kurr\u00eb nj\u00eb Whopper. T\u00eb tjer\u00eb u frym\u00ebzuan, nga sinqeriteti i fushat\u00ebs.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Pse kjo ishte nj\u00eb strategji e guximshme nga ana e Burger King?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">P\u00ebr shum\u00eb vite, fast food-i ka qen\u00eb sinonim i ushqimit t\u00eb shpejt\u00eb, t\u00eb lir\u00eb dhe plot konservant\u00eb. Burger King e dinte k\u00ebt\u00eb perceptim. Dhe n\u00eb vend q\u00eb ta luftonin me fjal\u00eb, ata p\u00ebrdor\u00ebn pamjet p\u00ebr t\u00eb treguar nj\u00eb t\u00eb v\u00ebrtet\u00eb t\u00eb thjesht\u00eb: hamburger\u00ebt e tyre nuk zgjasin p\u00ebrjet\u00ebsisht sepse p\u00ebrdorin p\u00ebrb\u00ebr\u00ebs natyral\u00eb, pa konservant\u00eb artificial\u00eb. N\u00ebse ushqimi prishet, kjo \u00ebsht\u00eb nj\u00eb shenj\u00eb q\u00eb \u00ebsht\u00eb m\u00eb af\u00ebr natyr\u00ebs sesa laboratorit.<\/span><\/p><p><span style=\"font-weight: 400;\">Pavar\u00ebsisht ndarjes s\u00eb opinioneve, Burger King e dinte me k\u00eb po fliste. Gjenerata e re \u2013 ve\u00e7an\u00ebrisht Gjenerata Z dhe Millennials i kushtojn\u00eb shum\u00eb r\u00ebnd\u00ebsi sh\u00ebndetit dhe p\u00ebrb\u00ebr\u00ebsve natyral\u00eb. N\u00eb bot\u00ebn sot, ku transparenca dhe q\u00ebndrueshm\u00ebria kan\u00eb m\u00eb shum\u00eb pesh\u00eb, nj\u00eb hamburger i mbuluar nga myku b\u00ebri m\u00eb shum\u00eb zhurm\u00eb sesa \u00e7do reklam\u00eb perfekte.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dhe, n\u00eb fund, fushata t\u00ebrhoqi v\u00ebmendjen drejt nj\u00eb teme t\u00eb r\u00ebnd\u00ebsishme. Fast food-i nuk duhet t\u00eb jet\u00eb artificial p\u00ebr t\u00eb qen\u00eb i shijsh\u00ebm.<\/span><\/p><p><span style=\"font-weight: 400;\">Pra, \u00e7far\u00eb ka m\u00eb shum\u00eb r\u00ebnd\u00ebsi: Imazhi apo rezultati? N\u00eb pamje t\u00eb par\u00eb, Whopper me Myk duket si nj\u00eb gabim i madh. Por n\u00eb koh\u00ebt kur v\u00ebmendja \u00ebsht\u00eb burimi m\u00eb i kufizuar, ajo b\u00ebri pik\u00ebrisht at\u00eb q\u00eb duhej: t\u00ebrhoqi interes, nxiti biseda, dhe ndryshoi perceptimin e disa njer\u00ebzve p\u00ebr Burger King.<\/span><\/p><p><span style=\"font-weight: 400;\">Pra, pyetja nuk \u00ebsht\u00eb n\u00ebse fushata ishte perfekte, por n\u00ebse e arriti q\u00ebllimin e vet. P\u00ebr Burger King, p\u00ebrgjigja ishte e qart\u00eb: po.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3dbef99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dbef99\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a0d3dd9\" data-id=\"a0d3dd9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kur hap rrjetet sociale, \u00e7do brand p\u00ebrpiqet t\u00eb jet\u00eb i p\u00ebrsosur, t\u00eb duket i past\u00ebr dhe i kuruar deri n\u00eb detajin e fundit. Epo Burger King b\u00ebri t\u00eb kund\u00ebrt\u00ebn. N\u00eb vitin 2020, ata prezantuan nj\u00eb fushat\u00eb q\u00eb sfidoi \u00e7do ide tradicionale t\u00eb marketingut vizual, sidomos p\u00ebrsa i p\u00ebrket industris\u00eb s\u00eb fast food-it. Vendos\u00ebn si foto reklame nj\u00eb hamburger t\u00eb mbuluar &hellip;<\/p>","protected":false},"author":3,"featured_media":5102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,15],"tags":[],"class_list":["post-4968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing","category-strategy"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4968"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4968\/revisions"}],"predecessor-version":[{"id":5106,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4968\/revisions\/5106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5102"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}