{"id":4948,"date":"2024-12-06T20:57:29","date_gmt":"2024-12-06T19:57:29","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4948"},"modified":"2026-02-12T09:36:06","modified_gmt":"2026-02-12T09:36:06","slug":"nivea-fushata-me-pulebardhen-teknologjike-qe-i-bente-glaen-femijeve","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/nivea-fushata-me-pulebardhen-teknologjike-qe-i-bente-glaen-femijeve\/","title":{"rendered":"Nivea: Fushata me pul\u00ebbardh\u00ebn teknologjike q\u00eb i b\u00ebnte gla*\u00ebn f\u00ebmij\u00ebve"},"content":{"rendered":"
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N\u00eb vitin 2016, Nivea prezantoi fushat\u00ebn m\u00eb t\u00eb pazakont\u00eb t\u00eb marketingut p\u00ebr t\u00eb promovuar kremin kund\u00ebr diellit p\u00ebr f\u00ebmij\u00eb. N\u00eb bashk\u00ebpunim me agjencin\u00eb gjermane t\u00eb reklamave Jung von Matt\/Elbe, kompania krijoi nj\u00eb dron t\u00eb maskuar si pul\u00ebbardh\u00eb i cili b\u00ebnte \u201cgla*\u00eb\u201d, q\u00eb ishte n\u00eb fakt krem dielli, mbi f\u00ebmij\u00ebt n\u00eb plazh.\u00a0<\/span><\/p>

Ideja pas k\u00ebsaj fushate ishte q\u00eb droni n\u00eb form\u00eb pul\u00ebbardhe, i pajisur me kamera UV t\u00eb identifikonte f\u00ebmij\u00ebt q\u00eb nuk kishin aplikuar krem dielli. Kur droni zbulonte f\u00ebmij\u00eb pa mbrojtje nga rrezet UV, ai l\u00ebshonte krem nga lart, duke imituar jasht\u00ebqitjen e pul\u00ebbardhave. Q\u00ebllimi ishte t\u00eb nd\u00ebrgjegj\u00ebsoheshin f\u00ebmij\u00ebt dhe prind\u00ebrit p\u00ebr r\u00ebnd\u00ebsin\u00eb e mbrojtjes nga dielli me m\u00ebnyr\u00eb arg\u00ebtuese dhe t\u00ebrheq\u00ebse.\u00a0<\/span><\/p>

Megjith\u00ebse fushata synonte t\u00eb ishte inovative, ajo hasi n\u00eb kritika t\u00eb shumta. Gjat\u00eb Festivalit Nd\u00ebrkomb\u00ebtar t\u00eb Kreativitetit Cannes Lions, presidenti i juris\u00eb, Sir John Hegarty, e cil\u00ebsoi at\u00eb si “gj\u00ebn\u00eb m\u00eb budallaqe q\u00eb kam par\u00eb n\u00eb jet\u00ebn time”. Ai shtoi me sarkaz\u00ebm: “Mendova se ekipi i Monty Python e kishte krijuar k\u00ebt\u00eb p\u00ebr t\u00eb par\u00eb n\u00ebse do ta votonim.”\u00a0<\/span><\/p>

Megjith\u00ebse koncepti ishte i pazakont\u00eb, ndikimi i tij ishte i pamohuesh\u00ebm. Fushata jo vet\u00ebm q\u00eb ngriti nd\u00ebrgjegj\u00ebsimin p\u00ebr mark\u00ebn Nivea me rritje t\u00eb shitjeve prej 23%, por gjithashtu \u00e7oi n\u00eb rritjen e shitjeve t\u00eb kremit t\u00eb diellit p\u00ebr f\u00ebmij\u00eb me 18% gjat\u00eb ver\u00ebs. P\u00ebr m\u00eb tep\u00ebr, ajo gjeneroi buj\u00eb t\u00eb madhe n\u00eb mediat nd\u00ebrkomb\u00ebtare dhe u diskutua gjer\u00ebsisht, duke treguar fuqin\u00eb e ideve q\u00eb shkojn\u00eb p\u00ebrtej normave.<\/span><\/p>

Fushata e Nivea \u00ebsht\u00eb shembull i shk\u00eblqyer se si marketingu mund t\u00eb jet\u00eb jo vet\u00ebm funksional por edhe arg\u00ebtues, duke sjell\u00eb mesazhe t\u00eb r\u00ebnd\u00ebsishme n\u00eb m\u00ebnyra q\u00eb t\u00ebrheqin v\u00ebmendjen. N\u00eb fund t\u00eb dit\u00ebs, pul\u00ebbardhat e tyre ishin nj\u00eb ide q\u00eb fluturuan lart \u2013 n\u00eb t\u00eb gjitha kuptimet e fjal\u00ebs.P\u00ebr t\u00eb par\u00eb fushat\u00ebn n\u00eb fjal\u00eb, mund t\u00eb shikoni videon m\u00eb posht\u00eb:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

N\u00eb vitin 2016, Nivea prezantoi fushat\u00ebn m\u00eb t\u00eb pazakont\u00eb t\u00eb marketingut p\u00ebr t\u00eb promovuar kremin kund\u00ebr diellit p\u00ebr f\u00ebmij\u00eb. N\u00eb bashk\u00ebpunim me agjencin\u00eb gjermane t\u00eb reklamave Jung von Matt\/Elbe, kompania krijoi nj\u00eb dron t\u00eb maskuar si pul\u00ebbardh\u00eb i cili b\u00ebnte \u201cgla*\u00eb\u201d, q\u00eb ishte n\u00eb fakt krem dielli, mbi f\u00ebmij\u00ebt n\u00eb plazh.\u00a0 Ideja pas k\u00ebsaj fushate ishte q\u00eb droni n\u00eb form\u00eb …<\/p>","protected":false},"author":3,"featured_media":5116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,15],"tags":[],"class_list":["post-4948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing","category-strategy"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4948"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4948\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4948\/revisions\/5122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5116"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}