{"id":4915,"date":"2024-12-03T19:16:07","date_gmt":"2024-12-03T18:16:07","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4915"},"modified":"2026-02-12T09:41:47","modified_gmt":"2026-02-12T09:41:47","slug":"jd-sports-si-u-vesh-me-xhakete-ora-e-famshme-ne-londer","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/jd-sports-si-u-vesh-me-xhakete-ora-e-famshme-ne-londer\/","title":{"rendered":"JD Sports: Si u vesh me xhaket\u00eb ora e famshme n\u00eb Lond\u00ebr"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4915\" class=\"elementor elementor-4915\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14349308 e-flex e-con-boxed e-con e-parent\" data-id=\"14349308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;tc_container_hover_selector&quot;:&quot;container&quot;,&quot;tc_container_background_parallax&quot;:&quot;no&quot;,&quot;tcg_advanced_hover&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e0005 elementor-widget elementor-widget-text-editor\" data-id=\"35e0005\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tani q\u00eb v\u00ebmendja \u00ebsht\u00eb monedha m\u00eb e vlefshme, brandet duhet t\u00eb gjejn\u00eb m\u00ebnyra gjithnj\u00eb e m\u00eb kreative p\u00ebr ta t\u00ebrhequr at\u00eb nga publiku. JD Sports dhe The North Face, dy brande t\u00eb dashura p\u00ebr rinin\u00eb e Britanis\u00eb s\u00eb Madhe, e kuptuan k\u00ebt\u00eb m\u00eb s\u00eb miri. Dhe ja ku erdhi nj\u00eb ide e thjesht\u00eb, por gjeniale: t\u00eb vishnin nj\u00eb monument.<\/p><p>K\u00ebto dy kompani zgjodh\u00ebn nj\u00eb nga simbolet m\u00eb ikonike t\u00eb Londr\u00ebs, Big Ben-in, dhe e vesh\u00ebn me nj\u00eb xhaket\u00eb nga The North Face, q\u00eb rri si e fryr\u00eb. Por jo, nuk p\u00ebrdor\u00ebn as vin\u00e7a e as krijimin e nj\u00eb xhakete gjigande p\u00ebr ta vendosur. N\u00eb t\u00eb v\u00ebrtet\u00eb ishte thjesht nj\u00eb manipulim dixhital, i shp\u00ebrndar\u00eb p\u00ebrmes rrjeteve sociale.<\/p><p>Rezultati? Nj\u00eb produkt placement q\u00eb nuk k\u00ebrkonte shpjegime. Mesazhi ishte i qart\u00eb: produktet tona jan\u00eb aq t\u00eb m\u00ebdha \u2013 figurativisht dhe literalisht \u2013 saq\u00eb mund t\u00eb veshim edhe nj\u00eb monument.<\/p><p>Gjithashtu funksionoi shum\u00eb mire, pasi vet\u00eb fotoja nuk ndihej si product placement. Por m\u00eb shum\u00eb si di\u00e7ka e re dhe q\u00eb la mbresa te njer\u00ebzit q\u00eb e pan\u00eb.<\/p><p><b>Pse funksionoi?<\/b><\/p><p>Fushata arriti 25 milion\u00eb shikime n\u00eb nj\u00eb koh\u00eb rekord. Por \u00e7far\u00eb e b\u00ebri t\u00eb suksesshme?<\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\">Konteksti lokal dhe krenaria: Big Ben \u00ebsht\u00eb m\u00eb shum\u00eb se nj\u00eb kull\u00eb me or\u00eb; \u00ebsht\u00eb nj\u00eb simbol i identitetit britanik. Duke zgjedhur k\u00ebt\u00eb monument, fushata nd\u00ebrtoi nj\u00eb lidhje emocionale me audienc\u00ebn lokale.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Kurioziteti viral: Ideja e t\u00eb &#8220;veshurit&#8221; nj\u00eb objekt historik \u00ebsht\u00eb e \u00e7uditshme, por pik\u00ebrisht kjo lloj absurditeti \u00ebsht\u00eb ajo q\u00eb t\u00ebrheq v\u00ebmendje.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Thjesht\u00ebsia: Nuk kishte nevoj\u00eb p\u00ebr nj\u00eb narrativ\u00eb t\u00eb gjat\u00eb. Ishte nj\u00eb imazh i fuqish\u00ebm q\u00eb fliste vet\u00eb.<\/li><\/ol><p>A mund t\u00eb funksionoj\u00eb edhe gjetk\u00eb?<\/p><p>Tani, imagjinoni t\u00eb nj\u00ebjtin koncept, por n\u00eb nj\u00eb vend tjet\u00ebr. A do t\u00eb funksiononte t\u00eb vishnim Sk\u00ebnderbeun me nj\u00eb xhaket\u00eb sportive? Ndoshta po. Por vet\u00ebm n\u00ebse b\u00ebhet me ndjeshm\u00ebrin\u00eb dhe kontekstin e duhur.<\/p><p>Big Ben-i nuk \u00ebsht\u00eb nj\u00eb figur\u00eb historike me t\u00eb nj\u00ebjtin lloj simbolike heroike si Sk\u00ebnderbeu. Ndaj, t\u00eb &#8220;vesh\u00ebsh&#8221; nj\u00eb monument n\u00eb m\u00ebnyr\u00eb t\u00eb till\u00eb duhet t\u00eb jet\u00eb nj\u00eb akt q\u00eb nderon dhe frym\u00ebzon, jo thjesht nj\u00eb marifet marketingu.<\/p><p>N\u00eb fund t\u00eb dit\u00ebs, nuk \u00ebsht\u00eb vet\u00ebm \u00e7far\u00eb shet, por si e tregon historin\u00eb. Dhe ndonj\u00ebher\u00eb, p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendje, gjith\u00e7ka q\u00eb duhet \u00ebsht\u00eb t\u00eb mendosh pak m\u00eb ndryshe.<\/p><p>A do t\u00eb guxoni ta \u201cvishni\u201d mark\u00ebn tuaj n\u00eb di\u00e7ka t\u00eb jasht\u00ebzakonshme?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89450ab elementor-widget elementor-widget-image\" data-id=\"89450ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"707\" src=\"https:\/\/conceptmarketing.al\/wp-content\/uploads\/2024\/12\/F-j3tuXWwAEktS2-768x707-1.jpg\" class=\"attachment-large size-large wp-image-5183\" alt=\"\u2013 foto\/ilustrim | Concept Marketing Albania - Digital Marketing Agency\" title=\"\u2013 foto\/ilustrim | Concept Marketing Albania\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tani q\u00eb v\u00ebmendja \u00ebsht\u00eb monedha m\u00eb e vlefshme, brandet duhet t\u00eb gjejn\u00eb m\u00ebnyra gjithnj\u00eb e m\u00eb kreative p\u00ebr ta t\u00ebrhequr at\u00eb nga publiku. JD Sports dhe The North Face, dy brande t\u00eb dashura p\u00ebr rinin\u00eb e Britanis\u00eb s\u00eb Madhe, e kuptuan k\u00ebt\u00eb m\u00eb s\u00eb miri. Dhe ja ku erdhi nj\u00eb ide e thjesht\u00eb, por gjeniale: t\u00eb vishnin nj\u00eb monument. K\u00ebto &hellip;<\/p>","protected":false},"author":3,"featured_media":5184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,2,15],"tags":[],"class_list":["post-4915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing","category-design","category-strategy"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4915"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4915\/revisions"}],"predecessor-version":[{"id":5187,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4915\/revisions\/5187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}