{"id":4907,"date":"2024-12-02T16:48:48","date_gmt":"2024-12-02T15:48:48","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4907"},"modified":"2026-02-12T09:43:06","modified_gmt":"2026-02-12T09:43:06","slug":"sainsburys-nje-prej-reklamave-me-te-ndjera-per-krishtlindje","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/sainsburys-nje-prej-reklamave-me-te-ndjera-per-krishtlindje\/","title":{"rendered":"Sainsbury&#8217;s: Nj\u00eb prej reklamave m\u00eb t\u00eb ndjera p\u00ebr Krishtlindje"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4907\" class=\"elementor elementor-4907\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9894b7 e-flex e-con-boxed e-con e-parent\" data-id=\"7c9894b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;tc_container_hover_selector&quot;:&quot;container&quot;,&quot;tc_container_background_parallax&quot;:&quot;no&quot;,&quot;tcg_advanced_hover&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6882e8 elementor-widget elementor-widget-text-editor\" data-id=\"5b6882e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00eb vitin 2014, Sainsbury\u2019s krijoi nj\u00eb nga reklamat m\u00eb t\u00eb paharrueshme t\u00eb Krishtlindjeve, duke u larguar nga klishet\u00eb e zakonshme t\u00eb ofertave dhe festimeve plot drita. N\u00eb vend t\u00eb k\u00ebsaj, ata soll\u00ebn nj\u00eb histori t\u00eb fuqishme nga Lufta e Par\u00eb Bot\u00ebrore: arm\u00ebpushimin spontan t\u00eb Krishtlindjes s\u00eb vitit 1914, kur ushtar\u00ebt britanik\u00eb dhe gjerman\u00eb ndaluan luft\u00ebn, dol\u00ebn nga llogoret dhe ndan\u00eb nj\u00eb moment paqeje.<\/p><p>Reklama p\u00ebrshkruante k\u00ebt\u00eb moment historik prek\u00ebs, ku mes luft\u00ebs dhe frik\u00ebs, ushtar\u00ebt gjet\u00ebn nj\u00eb mund\u00ebsi p\u00ebr t\u00eb qen\u00eb thjesht njer\u00ebz. Ata luajt\u00ebn nj\u00eb ndeshje futbolli dhe ndan\u00eb dhurata simbolike. Nj\u00eb nga k\u00ebto dhurata ishte nj\u00eb \u00e7okollat\u00eb e thjesht\u00eb, e cila u b\u00eb qendra e fushat\u00ebs s\u00eb Sainsbury\u2019s.<\/p>https:\/\/www.youtube.com\/watch?v=NWF2JBb1bvM<p>Sainsbury\u2019s e rikrijoi k\u00ebt\u00eb \u00e7okollat\u00eb dhe e shiti ekskluzivisht n\u00eb dyqanet e saj gjat\u00eb sezonit t\u00eb Krishtlindjeve. <b>E ve\u00e7anta?<\/b> T\u00eb gjitha t\u00eb ardhurat nga shitja e \u00e7okollatave shkuan p\u00ebr British Legion, nj\u00eb organizat\u00eb q\u00eb mb\u00ebshtet veteran\u00ebt britanik\u00eb dhe familjet e tyre.<\/p><p>Fushata ishte m\u00eb shum\u00eb sesa nj\u00eb histori prek\u00ebse \u2013 ajo krijoi nj\u00eb lidhje t\u00eb drejtp\u00ebrdrejt\u00eb mes nj\u00eb momenti historik dhe nj\u00eb veprimi t\u00eb thjesht\u00eb t\u00eb p\u00ebrditsh\u00ebm: blerja e nj\u00eb \u00e7okollate. Konsumator\u00ebt jo vet\u00ebm q\u00eb blen\u00eb nj\u00eb produkt, por u b\u00ebn\u00eb pjes\u00eb e nj\u00eb mesazhi m\u00eb t\u00eb madh p\u00ebr paqen dhe unitetin.<\/p><p>Kjo lidhje e sinqert\u00eb u pasqyrua n\u00eb reagimet e njer\u00ebzve:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201cE kupton q\u00eb nj\u00eb reklam\u00eb e ka b\u00ebr\u00eb pun\u00ebn e saj, kur njer\u00ebzit e shikojn\u00eb 10 vite m\u00eb von\u00eb, vet\u00ebm sepse \u00ebsht\u00eb kaq e mir\u00eb.\u201d<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201cE vetmja reklam\u00eb q\u00eb nuk do ta shikoj duke i b\u00ebr\u00eb skip.\u201d<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201cT\u00eb jemi realist\u00eb, kjo \u00ebsht\u00eb reklama m\u00eb e mir\u00eb p\u00ebr Krishtlindje q\u00eb \u00ebsht\u00eb krijuar ndonj\u00ebher\u00eb dhe nuk mund t\u00eb tejkalohet.\u201d<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201c8 vite m\u00eb von\u00eb dhe kjo reklam\u00eb ende nuk \u00ebsht\u00eb tejkaluar. Nj\u00eb nga momentet m\u00eb t\u00eb bukura t\u00eb historis\u00eb njer\u00ebzore.\u201d<\/b><\/li><\/ul><p>Rezultatet? Reklama arriti t\u00eb b\u00ebhet nj\u00eb nga m\u00eb t\u00eb diskutuarat p\u00ebr Krishtlindje, duke arritur:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Mbi <b>25 milion\u00eb shikime n\u00eb YouTube<\/b>, me komente t\u00eb mbushura me emocion dhe mir\u00ebnjohje.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Shitje t\u00eb larta t\u00eb \u00e7okollatave, duke mbledhur fonde p\u00ebr nj\u00eb kauz\u00eb fisnike dhe duke forcuar imazhin e mark\u00ebs.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Nj\u00eb ndikim afatgjat\u00eb, me reklam\u00ebn q\u00eb vazhdon t\u00eb p\u00ebrmendet edhe sot si nj\u00eb shembull i marketingut emocional t\u00eb suksessh\u00ebm.<\/li><\/ul><p>Reklama e Sainsbury\u2019s p\u00ebr Krishtlindjet e vitit 2014 tregoi se nj\u00eb histori e fuqishme dhe nj\u00eb produkt i thjesht\u00eb si nj\u00eb \u00e7okollat\u00eb mund t\u00eb krijojn\u00eb nj\u00eb fushat\u00eb t\u00eb paharrueshme. Duke u fokusuar n\u00eb nj\u00eb moment real historik dhe duke e lidhur at\u00eb me nj\u00eb veprim konkret bamir\u00ebsie, Sainsbury\u2019s arriti t\u00eb prek\u00eb zemrat e konsumator\u00ebve dhe t\u00eb tregoj\u00eb se marketingu i suksessh\u00ebm \u00ebsht\u00eb ai q\u00eb krijon lidhje emocionale t\u00eb sinqerta.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"310\" src=\"https:\/\/www.conceptmarketing.al\/wp-content\/uploads\/2024\/12\/156156-1024x496.jpg\" alt=\"\u2013 foto\/ilustrim | Concept Marketing Albania - Digital Marketing Agency\" srcset=\"https:\/\/www.conceptmarketing.al\/wp-content\/uploads\/2024\/12\/156156-1024x496.jpg 1024w, https:\/\/www.conceptmarketing.al\/wp-content\/uploads\/2024\/12\/156156-300x145.jpg 300w, https:\/\/www.conceptmarketing.al\/wp-content\/uploads\/2024\/12\/156156-768x372.jpg 768w, https:\/\/www.conceptmarketing.al\/wp-content\/uploads\/2024\/12\/156156.jpg 1205w\" sizes=\"(max-width: 640px) 100vw, 640px\" title=\"\u2013 foto\/ilustrim | Concept Marketing Albania\">\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00eb vitin 2014, Sainsbury\u2019s krijoi nj\u00eb nga reklamat m\u00eb t\u00eb paharrueshme t\u00eb Krishtlindjeve, duke u larguar nga klishet\u00eb e zakonshme t\u00eb ofertave dhe festimeve plot drita. N\u00eb vend t\u00eb k\u00ebsaj, ata soll\u00ebn nj\u00eb histori t\u00eb fuqishme nga Lufta e Par\u00eb Bot\u00ebrore: arm\u00ebpushimin spontan t\u00eb Krishtlindjes s\u00eb vitit 1914, kur ushtar\u00ebt britanik\u00eb dhe gjerman\u00eb ndaluan luft\u00ebn, dol\u00ebn nga llogoret dhe ndan\u00eb &hellip;<\/p>","protected":false},"author":3,"featured_media":5197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,14,15,16],"tags":[],"class_list":["post-4907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing","category-content-writing","category-strategy","category-trends"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4907"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4907\/revisions"}],"predecessor-version":[{"id":5203,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4907\/revisions\/5203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5197"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}