{"id":4883,"date":"2024-12-01T10:30:58","date_gmt":"2024-12-01T09:30:58","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4883"},"modified":"2026-02-12T09:45:25","modified_gmt":"2026-02-12T09:45:25","slug":"london-zoo-kopshti-zoologjik-me-canta-ne-vend-te-krokodileve","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/london-zoo-kopshti-zoologjik-me-canta-ne-vend-te-krokodileve\/","title":{"rendered":"London Zoo: Kopshti zoologjik me \u00e7anta n\u00eb vend t\u00eb krokodil\u00ebve"},"content":{"rendered":"
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Shpeshher\u00eb ne harrojm\u00eb t\u00eb mendojm\u00eb p\u00ebr pasojat e veprimeve tona. Prandaj shohim fushata marketing ndergjegj\u00ebsuese q\u00eb na b\u00ebjn\u00eb t\u00eb ndalojm\u00eb dhe t\u00eb mendojm\u00eb thell\u00eb p\u00ebr ndikimin q\u00eb kemi mbi natyr\u00ebn. Nj\u00eb nga fushatat m\u00eb t\u00eb paharrueshme q\u00eb ka t\u00ebrhequr v\u00ebmendjen \u00ebsht\u00eb ajo e Kopshtit Zoologjik t\u00eb Londr\u00ebs, q\u00eb ka shkuar p\u00ebrtej reklamave tradicionale. Ajo \u00ebsht\u00eb fokusuar n\u00eb nj\u00eb problem serioz, si shkat\u00ebrrimi i specieve t\u00eb rrezikuara p\u00ebrmes k\u00ebrkes\u00ebs p\u00ebr luksin.<\/p>

N\u00eb vitrin\u00ebn e Kopshtit Zoologjik t\u00eb Londr\u00ebs, vizitor\u00ebt nuk gjet\u00ebn krokodil\u00eb Siamez\u00eb, por \u00e7anta luksoze q\u00eb ishin prodhuar nga l\u00ebkura e k\u00ebtyre kafsh\u00ebve. Q\u00ebllimi i k\u00ebsaj ekspozite ishte t\u00eb shprehte nj\u00eb mesazh t\u00eb fort\u00eb. Luksi q\u00eb ju k\u00ebrkoni \u00ebsht\u00eb nj\u00eb nga arsyet kryesore q\u00eb k\u00ebto specie jan\u00eb n\u00eb rrezik zhdukjeje.<\/p>

\"\u2013<\/p>

Ky ishte nj\u00eb shembull i fuqish\u00ebm i artit q\u00eb p\u00ebrdoret p\u00ebr t\u00eb edukuar dhe ndryshuar sjelljen. N\u00eb vend q\u00eb t\u00eb paraqisnin vet\u00ebm kafsh\u00ebt, Kopshti Zoologjik p\u00ebrdori nj\u00eb m\u00ebnyr\u00eb t\u00eb guximshme p\u00ebr t\u00eb shfaqur pasojat e k\u00ebrkes\u00ebs p\u00ebr produkte t\u00eb luksit q\u00eb shfryt\u00ebzojn\u00eb kafsh\u00ebt. E gjitha duke theksuar se, nd\u00ebrsa njer\u00ebzit k\u00ebrkojn\u00eb di\u00e7ka t\u00eb shtrenjt\u00eb, ato kafsh\u00eb jan\u00eb t\u00eb detyruara t\u00eb paguajn\u00eb \u00e7mimin n\u00eb fund.<\/p>

P\u00ebrmes k\u00ebsaj m\u00ebnyre, Kopshti Zoologjik p\u00ebrdori artin dhe ekspozitat p\u00ebr t\u00eb arritur te audienca, pa p\u00ebrdorur slogane t\u00eb drejtp\u00ebrdrejta. Nj\u00eb mesazh i fort\u00eb dhe emocional i d\u00ebrguar p\u00ebrmes pasojave t\u00eb luksit q\u00eb k\u00ebrkon l\u00ebkur\u00ebn e k\u00ebtyre kafsh\u00ebve. Pas k\u00ebtij aksioni, shum\u00eb vizitor\u00eb mund t\u00eb ishin t\u00eb prekur nga ky realitet dhe mund t\u00eb kishin nj\u00eb ndjesi p\u00ebrgjegj\u00ebsie p\u00ebr veprimet e tyre.<\/p>

Kjo fushat\u00eb \u00ebsht\u00eb nj\u00eb shembull se si artin dhe kreativitetin mund ta p\u00ebrdorim jo vet\u00ebm p\u00ebr t\u00eb reklamuar produktet, por p\u00ebr t\u00eb \u00e7uar p\u00ebrpara \u00e7\u00ebshtje t\u00eb r\u00ebnd\u00ebsishme shoq\u00ebrore dhe mjedisore. P\u00ebr Kopshtin Zoologjik t\u00eb Londr\u00ebs, ky ishte nj\u00eb hap p\u00ebrpara p\u00ebr t\u2019u p\u00ebrpjekur p\u00ebr t\u00eb ndryshuar mend\u00ebsin\u00eb e shoq\u00ebris\u00eb, duke i b\u00ebr\u00eb ata t\u00eb mendojn\u00eb mbi pasojat e luksit dhe konsumit t\u00eb panevojsh\u00ebm.<\/p>

Kjo na b\u00ebn t\u00eb mendojm\u00eb se si marka t\u00eb tjera mund t\u00eb p\u00ebrdorin kreativitetin dhe artin p\u00ebr t\u00eb edukuar dhe ndihmuar n\u00eb ruajtjen e natyr\u00ebs dhe kafsh\u00ebve t\u00eb rrezikuara. Dhe, m\u00eb e r\u00ebnd\u00ebsishmja, kjo fushat\u00eb na kujton se \u00e7do veprim q\u00eb b\u00ebjm\u00eb ka nj\u00eb pasoj\u00eb t\u00eb drejtp\u00ebrdrejt\u00eb p\u00ebr natyr\u00ebn dhe sh\u00ebndetin e bot\u00ebs son\u00eb.<\/p>

K\u00ebshtu, kjo fushat\u00eb nga Kopshti Zoologjik i Londr\u00ebs na b\u00ebn t\u00eb pyesim veten: A ia vlen t\u00eb k\u00ebrkojm\u00eb luksin kur ai ka nj\u00eb kosto t\u00eb lart\u00eb p\u00ebr natyr\u00ebn? N\u00ebse t\u00eb gjith\u00eb ne do t\u00eb kuptonim pasojat e k\u00ebrkes\u00ebs p\u00ebr l\u00ebkur\u00eb dhe produkte t\u00eb tilla, a do t\u00eb ishim m\u00eb t\u00eb kujdessh\u00ebm n\u00eb zgjedhjet q\u00eb b\u00ebjm\u00eb? Mbetet p\u00ebr t\u2019u par\u00eb.<\/p>

\"\u2013<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Shpeshher\u00eb ne harrojm\u00eb t\u00eb mendojm\u00eb p\u00ebr pasojat e veprimeve tona. Prandaj shohim fushata marketing ndergjegj\u00ebsuese q\u00eb na b\u00ebjn\u00eb t\u00eb ndalojm\u00eb dhe t\u00eb mendojm\u00eb thell\u00eb p\u00ebr ndikimin q\u00eb kemi mbi natyr\u00ebn. Nj\u00eb nga fushatat m\u00eb t\u00eb paharrueshme q\u00eb ka t\u00ebrhequr v\u00ebmendjen \u00ebsht\u00eb ajo e Kopshtit Zoologjik t\u00eb Londr\u00ebs, q\u00eb ka shkuar p\u00ebrtej reklamave tradicionale. Ajo \u00ebsht\u00eb fokusuar n\u00eb nj\u00eb problem serioz, …<\/p>","protected":false},"author":3,"featured_media":5211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,15],"tags":[],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing","category-strategy"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"predecessor-version":[{"id":5217,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4883\/revisions\/5217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5211"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}