{"id":4875,"date":"2024-11-28T11:00:58","date_gmt":"2024-11-28T10:00:58","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4875"},"modified":"2026-02-12T09:47:21","modified_gmt":"2026-02-12T09:47:21","slug":"glina-reklama-qe-ndryshoi-marketingun-shqiptar","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/glina-reklama-qe-ndryshoi-marketingun-shqiptar\/","title":{"rendered":"Glina: Reklama q\u00eb ndryshoi marketingun shqiptar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4875\" class=\"elementor elementor-4875\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b00ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b00ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eec778\" data-id=\"4eec778\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e27de8 elementor-widget elementor-widget-text-editor\" data-id=\"4e27de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00eb vitin 1999, Shqip\u00ebria p\u00ebrjetoi nj\u00eb moment historik me reklam\u00ebn e par\u00eb televizive vendase, krijuar p\u00ebr ujin mineral \u201cGlina\u201d. N\u00eb nj\u00eb koh\u00eb kur koncepti i marketingut vizual ishte ende i panjohur p\u00ebr shumic\u00ebn, kjo reklam\u00eb sh\u00ebnoi fillimin e nj\u00eb epoke t\u00eb re p\u00ebr komunikimin e markave n\u00eb vend.<\/p>\n<p><\/p>\n<p>Reklama shfaqte nj\u00eb plazh t\u00eb mbushur me t\u00eb rinj q\u00eb shijonin ver\u00ebn, t\u00eb shoq\u00ebruar nga tingujt ritmik\u00eb t\u00eb nj\u00eb k\u00ebnge t\u00eb ngjashme me &#8220;Lambada&#8221;. N\u00eb fokus ishte shishja e ujit \u201cGlina\u201d, e paraqitur si simbol i freskis\u00eb dhe gjall\u00ebris\u00eb. Nj\u00eb moment i ve\u00e7ant\u00eb q\u00eb t\u00ebrhoqi v\u00ebmendjen ishte feta e limonit q\u00eb rrotullohej n\u00eb m\u00ebnyr\u00eb elegante, nj\u00eb detaj i thjesht\u00eb, por shum\u00eb modern p\u00ebr koh\u00ebn.<\/p><p><span style=\"text-align: var(--text-align);\">Pavar\u00ebsisht thjesht\u00ebsis\u00eb s\u00eb saj, reklama kishte nj\u00eb ndikim t\u00eb jasht\u00ebzakonsh\u00ebm. Ajo jo vet\u00ebm q\u00eb prezantoi \u201cGlina\u201d-n si nj\u00eb mark\u00eb t\u00eb besueshme dhe bashk\u00ebkohore, por gjithashtu frym\u00ebzoi kompani t\u00eb tjera t\u00eb ndjekin t\u00eb nj\u00ebjtin rrug\u00ebtim. Ishte nj\u00eb shembull i par\u00eb se si nj\u00eb mark\u00eb shqiptare mund t\u00eb nd\u00ebrtonte nj\u00eb identitet vizual t\u00eb fuqish\u00ebm dhe t\u00eb lidhej me konsumator\u00ebt p\u00ebrmes kreativitetit.<\/span><\/p>\n<p><\/p>\n<p>Reagimet ndaj reklam\u00ebs ishin pozitive dhe entuziaste. Publiku shqiptar, i m\u00ebsuar me p\u00ebrmbajtje t\u00eb kufizuar televizive, e pa at\u00eb si nj\u00eb frym\u00eb t\u00eb re q\u00eb reflektonte ndryshimet sociale dhe ekonomike t\u00eb vendit. Diskutimet q\u00eb pasuan ishin nj\u00eb tregues se si nj\u00eb reklam\u00eb e krijuar me kujdes mund t\u00eb ket\u00eb nj\u00eb ndikim t\u00eb madh n\u00eb perceptimin e nj\u00eb marke.<\/p>\n<p><\/p>\n<p>Edhe sot, reklama e \u201cGlina\u201d-s p\u00ebrmendet si nj\u00eb moment ky\u00e7 n\u00eb historin\u00eb e marketingut shqiptar. Ajo mbetet nj\u00eb kujtes\u00eb se si nj\u00eb ide e guximshme dhe nj\u00eb ekzekutim i thjesht\u00eb mund t\u00eb b\u00ebjn\u00eb diferenc\u00ebn, duke hapur rrug\u00ebn p\u00ebr breza t\u00eb rinj profesionist\u00ebsh t\u00eb marketingut dhe reklamave n\u00eb Shqip\u00ebri.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1f1b4 elementor-widget elementor-widget-video\" data-id=\"af1f1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Vl2NiyRyILs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00eb vitin 1999, Shqip\u00ebria p\u00ebrjetoi nj\u00eb moment historik me reklam\u00ebn e par\u00eb televizive vendase, krijuar p\u00ebr ujin mineral \u201cGlina\u201d. N\u00eb nj\u00eb koh\u00eb kur koncepti i marketingut vizual ishte ende i panjohur p\u00ebr shumic\u00ebn, kjo reklam\u00eb sh\u00ebnoi fillimin e nj\u00eb epoke t\u00eb re p\u00ebr komunikimin e markave n\u00eb vend. Reklama shfaqte nj\u00eb plazh t\u00eb mbushur me t\u00eb rinj q\u00eb shijonin ver\u00ebn, &hellip;<\/p>","protected":false},"author":3,"featured_media":5293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4875"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4875\/revisions"}],"predecessor-version":[{"id":5296,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4875\/revisions\/5296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5293"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}