{"id":4834,"date":"2024-11-21T16:54:10","date_gmt":"2024-11-21T15:54:10","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4834"},"modified":"2026-02-12T09:56:29","modified_gmt":"2026-02-12T09:56:29","slug":"oreo-tweet-qe-krijoi-formen-e-re-te-marketingut","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/oreo-tweet-qe-krijoi-formen-e-re-te-marketingut\/","title":{"rendered":"Oreo: Tweet q\u00eb krijoi form\u00ebn e re t\u00eb marketingut"},"content":{"rendered":"
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N\u00eb nj\u00eb nat\u00eb t\u00eb mbushur me emocion dhe pritjeje, dritat u fik\u00ebn papritur gjat\u00eb finales s\u00eb Super Bowl-it n\u00eb vitin 2013, duke l\u00ebn\u00eb miliona shikues t\u00eb mb\u00ebrthyer n\u00eb err\u00ebsir\u00eb. N\u00eb k\u00ebt\u00eb moment kaosi, Oreo shfryt\u00ebzoi mund\u00ebsin\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb nj\u00eb l\u00ebvizje t\u00eb men\u00e7ur dhe t\u00eb paharrueshme. Me nj\u00eb <\/span>tweet t\u00eb thjesht\u00eb<\/span><\/a>, por t\u00eb fuqish\u00ebm, “U can still dunk in the dark,” marka arriti t\u00eb kthej\u00eb situat\u00ebn e papritur n\u00eb nj\u00eb mund\u00ebsi p\u00ebr t’u angazhuar me audienc\u00ebn e saj.<\/span><\/p>

Ky reagim i shpejt\u00eb ishte i lidhur ngusht\u00eb me moton e njohur t\u00eb Oreo-s “Twist, Lick, Dunk.” P\u00ebrdorimi i humorit dhe kreativitetit krijoi nj\u00eb ndjesi af\u00ebrsie me konsumator\u00ebt, duke e kthyer nj\u00eb moment t\u00eb v\u00ebshtir\u00eb n\u00eb di\u00e7ka arg\u00ebtuese dhe t\u00eb leht\u00eb p\u00ebr t’u lidhur. N\u00eb vend q\u00eb t\u00eb heshtin dhe t\u00eb presin rikthimin e dritave, Oreo tregoi se ishin t\u00eb gatsh\u00ebm t\u00eb p\u00ebrfshiheshin n\u00eb bised\u00eb dhe t\u00eb ofronin nj\u00eb pik\u00ebpamje pozitive p\u00ebr situat\u00ebn.<\/span><\/p>

\"\u2013<\/p>

Reagimi i publikut ishte i menj\u00ebhersh\u00ebm dhe i jasht\u00ebzakonsh\u00ebm. Tweeti fitoi v\u00ebmendjen nga nj\u00eb pjes\u00eb e 108.69 milion shikuesve t\u00eb Super Bowl-it, duke u shp\u00ebrndar\u00eb 15 mij\u00eb her\u00eb dhe duke marr\u00eb mbi 20 mij\u00eb like brenda disa or\u00ebsh. Ky moment sh\u00ebnoi nj\u00eb transformim t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb marketing, duke theksuar fuqin\u00eb e Real Time Marketingut, nj\u00eb qasje q\u00eb i jep mund\u00ebsin\u00eb brandeve t\u00eb reagojn\u00eb shpejt ndaj situatave aktuale p\u00ebr t\u00eb krijuar angazhim dhe interaksion me audienc\u00ebn.<\/span><\/p>

Fushata tregoi se Oreo kishte kapur frym\u00ebn e momentit. P\u00ebrdorimi i humorit dhe reagimi i menj\u00ebhersh\u00ebm krijuan nj\u00eb lidhje t\u00eb fort\u00eb me konsumator\u00ebt, duke rritur dukshm\u00ebrin\u00eb dhe njohjen e brandit. Pas k\u00ebtij momenti, shum\u00eb brande t\u00eb tjera filluan t\u00eb ndjekin k\u00ebt\u00eb model marketingu, duke e kuptuar r\u00ebnd\u00ebsin\u00eb e reagimit t\u00eb shpejt\u00eb dhe t\u00eb men\u00e7ur n\u00eb situata t\u00eb paparashikuara.<\/span><\/p>

Fushata e tyre jo vet\u00ebm q\u00eb u b\u00eb nj\u00eb moment i njohur n\u00eb marketing, por gjithashtu tregoi se si nj\u00eb tweet i thjesht\u00eb mund t\u00eb b\u00ebj\u00eb diferenc\u00ebn n\u00eb m\u00ebnyr\u00ebn se si nj\u00eb mark\u00eb perceptohet nga publiku.<\/span><\/p>

Kjo histori \u00ebsht\u00eb nj\u00eb shembull i shk\u00eblqyer se si momenti, edhe pse i papritur dhe i v\u00ebshtir\u00eb, mund t\u00eb shnd\u00ebrrohet n\u00eb mund\u00ebsi t\u00eb art\u00eb p\u00ebr angazhim dhe rritje. Oreo na m\u00ebson se duke u angazhuar me audienc\u00ebn dhe duke shfryt\u00ebzuar situatat e tanishme, marka mund t\u00eb krijoj\u00eb nj\u00eb lidhje t\u00eb fort\u00eb me konsumator\u00ebt e saj, duke i mbajtur ata t\u00eb angazhuar dhe t\u00eb lidhur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ne nje nate te mbushur me emocion dhe pritjeje, dritat u fiken papritur gjate finales se Super Bowl-it ne vitin 2013, duke lene miliona shikues te mberthyer ne erresire. Ne kete moment kaosi, Oreo shfrytezoi mundesine per te bere nje levizje te men\u00e7ur dhe te paharrueshme. Me nje tweet te thjeshte, por te fuqishem, “U can still dunk in the dark,” marka arriti te ktheje situaten e papritur ne nje mundesi per t’u angazhuar me audiencen e saj.<\/p>","protected":false},"author":3,"featured_media":5312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4834"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4834\/revisions"}],"predecessor-version":[{"id":5315,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4834\/revisions\/5315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5312"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}