{"id":4829,"date":"2024-11-20T19:46:29","date_gmt":"2024-11-20T18:46:29","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4829"},"modified":"2026-02-12T09:59:04","modified_gmt":"2026-02-12T09:59:04","slug":"snickers-si-uria-dhe-algoritmi-rriten-shitjet","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/snickers-si-uria-dhe-algoritmi-rriten-shitjet\/","title":{"rendered":"Snickers: Si Uria dhe Algoritmi Rrit\u00ebn Shitjet"},"content":{"rendered":"
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N\u00eb vitin 2016, Snickers prezantoi nj\u00eb nga fushatat m\u00eb inovative t\u00eb marketingut t\u00eb koh\u00ebs: \u201cHungerithm.\u201d<\/b> Kjo fushat\u00eb p\u00ebrdorte nj\u00eb algorit\u00ebm p\u00ebr t\u00eb monitoruar n\u00eb koh\u00eb reale emocionet e njer\u00ebzve n\u00eb internet dhe p\u00ebr t\u00eb p\u00ebrcaktuar \u00e7mimin e Snickers-it n\u00eb dyqanet pjes\u00ebmarr\u00ebse. Sa m\u00eb i lart\u00eb t\u00eb ishte niveli i inatosjes dhe stresit n\u00eb rrjetet sociale, aq m\u00eb i ul\u00ebt b\u00ebhej \u00e7mimi i Snickers-it.<\/p>

\u201cHungerithm\u201d p\u00ebrdorte nj\u00eb algorit\u00ebm t\u00eb avancuar p\u00ebr t\u00eb analizuar mij\u00ebra komente dhe postime n\u00eb rrjetet sociale \u00e7do dit\u00eb. Algoritmi identifikonte fjal\u00eb dhe fraza q\u00eb p\u00ebrfaq\u00ebsonin emocione negative si inat, stres ose zhg\u00ebnjim, dhe p\u00ebrcaktonte nj\u00eb indeks t\u00eb “nervozizmit” t\u00eb audienc\u00ebs.<\/p>

Kur intensiteti i k\u00ebtyre emocioneve rritej, \u00e7mimi i Snickers-it binte. Konsumator\u00ebt mund t\u00eb vizitonin nj\u00eb faqe t\u00eb dedikuar p\u00ebr fushat\u00ebn p\u00ebr t\u00eb par\u00eb \u00e7mimin aktual dhe t\u00eb shkarkonin nj\u00eb kupon p\u00ebr t\u00eb p\u00ebrfituar nga uljet n\u00eb dyqane. Ky nd\u00ebrveprim nuk ishte vet\u00ebm praktik, por krijonte gjithashtu nj\u00eb element loje dhe arg\u00ebtimi.<\/p>

\u201cHungerithm\u201d kishte si q\u00ebllim t\u00eb p\u00ebrforconte sloganin e Snickers-it, \u201cTi nuk je vetvetja kur je i uritur.\u201d<\/b> Ideja ishte t\u00eb lidhte n\u00eb m\u00ebnyr\u00eb praktike dhe reale k\u00ebt\u00eb mesazh me p\u00ebrvojat e p\u00ebrditshme t\u00eb konsumator\u00ebve. N\u00eb vend q\u00eb t\u00eb ofronte thjesht nj\u00eb ulje \u00e7mimi, Snickers krijoi nj\u00eb m\u00ebnyr\u00eb dinamike dhe arg\u00ebtuese p\u00ebr t\u00eb angazhuar konsumator\u00ebt.<\/p>

Ky model jo vet\u00ebm q\u00eb tregonte se Snickers kupton nevojat e njer\u00ebzve, por gjithashtu ofronte nj\u00eb m\u00ebnyr\u00eb t\u00eb thjesht\u00eb dhe t\u00eb k\u00ebndshme p\u00ebr t\u00eb adresuar humorin e keq: nj\u00eb Snickers me zbritje.<\/p>

\u00c7far\u00eb e b\u00ebri fushat\u00ebn t\u00eb suksesshme?<\/p>

  1. P\u00ebrdorimi i teknologjis\u00eb p\u00ebr t\u00eb ndjekur emocionet<\/b>
    Algoritmi i “Hungerithm” e b\u00ebri \u00e7mimin e produktit nj\u00eb proces dinamik, t\u00eb lidhur drejtp\u00ebrdrejt me emocionet e konsumator\u00ebve n\u00eb koh\u00eb reale. Kjo e ktheu nj\u00eb p\u00ebrvoj\u00eb t\u00eb zakonshme blerjeje n\u00eb di\u00e7ka t\u00eb personalizuar dhe arg\u00ebtuese.<\/li>
  2. Angazhimi emocional i konsumator\u00ebve<\/b>
    Fushata krijoi nj\u00eb lidhje t\u00eb fort\u00eb emocionale me audienc\u00ebn, duke treguar se Snickers \u00ebsht\u00eb m\u00eb shum\u00eb se nj\u00eb \u00e7okollat\u00eb \u2013 \u00ebsht\u00eb nj\u00eb zgjidhje p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar humorin dhe p\u00ebr t\u00eb qet\u00ebsuar urin\u00eb.<\/li>
  3. Elementi i nd\u00ebrveprimit dhe arg\u00ebtimit<\/b>
    Konsumator\u00ebt ndiheshin pjes\u00eb e fushat\u00ebs, duke kontrolluar \u00e7mimin n\u00eb koh\u00eb reale dhe duke p\u00ebrfituar nga uljet. Ky element loje e b\u00ebri fushat\u00ebn m\u00eb t\u00ebrheq\u00ebse dhe virale.<\/li><\/ol>

    Fushata \u201cHungerithm\u201d t\u00ebrhoqi v\u00ebmendjen globale dhe u vler\u00ebsua p\u00ebr kreativitetin dhe p\u00ebrdorimin inovativ t\u00eb t\u00eb dh\u00ebnave. Konsumator\u00ebt e perceptuan at\u00eb si nj\u00eb m\u00ebnyr\u00eb arg\u00ebtuese dhe unike p\u00ebr t\u00eb bashk\u00ebvepruar me nj\u00eb mark\u00eb t\u00eb njohur.\u00a0<\/p>

    Mesazhi \u00ebsht\u00eb i qart\u00eb: Marketingu i mir\u00eb nuk ka t\u00eb b\u00ebj\u00eb vet\u00ebm me shitjen e produkteve, por me krijimin e p\u00ebrvojave q\u00eb lidhen me emocionet dhe nevojat e konsumator\u00ebve. Me \u201cHungerithm,\u201d Snickers tregoi se nj\u00eb ide kreative dhe nj\u00eb ekzekutim i zgjuar mund t\u00eb nd\u00ebrtojn\u00eb nj\u00eb lidhje t\u00eb fort\u00eb dhe afatgjat\u00eb me konsumator\u00ebt.<\/p>



    <\/p>https:\/\/www.youtube.com\/watch?v=m07peztHv3s\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Ne vitin 2016, Snickers prezantoi nje nga fushatat me inovative te marketingut te kohes: \u201cHungerithm.\u201d Kjo fushate perdorte nje algoritem per te monitoruar ne kohe reale emocionet e njerezve ne internet dhe per te percaktuar \u00e7mimin e Snickers-it ne dyqanet pjesemarrese. Sa me i larte te ishte niveli i inatosjes dhe stresit ne rrjetet sociale, aq me i ulet behej \u00e7mimi i Snickers-it.<\/p>","protected":false},"author":3,"featured_media":5305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4829"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4829\/revisions"}],"predecessor-version":[{"id":5308,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4829\/revisions\/5308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5305"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}