{"id":4821,"date":"2024-11-19T17:22:07","date_gmt":"2024-11-19T16:22:07","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4821"},"modified":"2026-02-12T10:01:33","modified_gmt":"2026-02-12T10:01:33","slug":"burger-king-fushata-provokuese-qe-u-kthye-ne-krize","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/burger-king-fushata-provokuese-qe-u-kthye-ne-krize\/","title":{"rendered":"Burger King: Fushata provokuese q\u00eb u kthye n\u00eb kriz\u00eb"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4821\" class=\"elementor elementor-4821\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e030f9f e-flex e-con-boxed e-con e-parent\" data-id=\"6e030f9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;tc_container_hover_selector&quot;:&quot;container&quot;,&quot;tc_container_background_parallax&quot;:&quot;no&quot;,&quot;tcg_advanced_hover&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-171555a2 elementor-widget elementor-widget-text-editor\" data-id=\"171555a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00eb Dit\u00ebn Nd\u00ebrkomb\u00ebtare t\u00eb Grave, Burger King tentoi t\u00eb hapte nj\u00eb diskutim mbi pabarazin\u00eb gjinore n\u00eb industrin\u00eb e kuzhin\u00ebs. Fushata filloi me tweet-in q\u00eb p\u00ebrdorte fraz\u00ebn \u201cGrat\u00eb e kan\u00eb vendin n\u00eb kuzhin\u00eb\u201d, e cila kishte p\u00ebr q\u00ebllim t\u00eb theksonte se vet\u00ebm 20% e shefave t\u00eb kuzhin\u00ebs jan\u00eb gra dhe q\u00eb ky raport gjinor duhet ndryshuar. Markat e m\u00ebdha shpesh p\u00ebrdorin fraza provokuese p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen, por kjo fraz\u00eb, ndon\u00ebse mund t\u00eb kishte pasur q\u00ebllim t\u00eb mir\u00eb, krijoi efekt t\u00eb kund\u00ebrt. P\u00ebrdoruesit e rrjeteve sociale, t\u00eb cil\u00ebt ishin t\u00eb prirur t\u00eb reagojn\u00eb shpejt dhe pa mund\u00ebsi sqarimi t\u00eb menj\u00ebhersh\u00ebm, e mor\u00ebn at\u00eb si mesazh seksist, cka krijoi nj\u00eb val\u00eb t\u00eb madhe reagimesh negative q\u00eb d\u00ebmtuan imazhin e mark\u00ebs.<\/p><p>Edhe pse q\u00ebllimi i fushat\u00ebs ishte t\u00ebrheqja e v\u00ebmendjes p\u00ebr \u00e7\u00ebshtje t\u00eb r\u00ebnd\u00ebsishme, ajo q\u00eb mungoi ishte sqarimi i menj\u00ebhersh\u00ebm i mesazhit. P\u00ebrdorimi i fraz\u00ebs \u201cGrat\u00eb e kan\u00eb vendin n\u00eb kuzhin\u00eb\u201d si mesazh provokues pa kontekstin e duhur e b\u00ebri t\u00eb v\u00ebshtir\u00eb p\u00ebr audienc\u00ebn t\u00eb kuptonte q\u00ebllimin pas tij. Ky tweet shkaktoi shp\u00ebrthim reagimesh t\u00eb ashpra, duke b\u00ebr\u00eb q\u00eb njer\u00ebzit t\u00eb akuzonin Burger King p\u00ebr seksiz\u00ebm dhe p\u00ebr p\u00ebrs\u00ebritjen e stereotipeve t\u00eb vjetra. P\u00ebr t\u00eb treguar q\u00ebllimin e v\u00ebrtet\u00eb, marka postoi nj\u00eb tweet tjet\u00ebr ku sqaroi se ishte n\u00eb nj\u00eb mision p\u00ebr t\u2019ju ofruar mund\u00ebsi grave n\u00eb industrin\u00eb e kulinaris\u00eb, por reagimi ishte tashm\u00eb i pakthyesh\u00ebm. Tweet-i origjinal u shp\u00ebrnda shum\u00eb m\u00eb shum\u00eb se \u00e7do mesazh tjet\u00ebr q\u00eb fliste p\u00ebr mb\u00ebshtetje ndaj grave, duke forcuar m\u00eb tej keqkuptimet dhe kritikat.<\/p>\n\t\t<p>Pasi reagimet e publikut u b\u00ebn\u00eb t\u00eb fuqishme dhe shum\u00eb negative, Burger King kaloi dit\u00ebn duke k\u00ebrkuar falje dhe duke shpjeguar q\u00ebllimin e fushat\u00ebs. Ata u p\u00ebrpoq\u00ebn t\u00eb sqarojn\u00eb se mesazhi ishte p\u00ebr t\u00eb promovuar bursat p\u00ebr grat\u00eb q\u00eb d\u00ebshironin t\u00eb ndiqnin karrier\u00ebn n\u00eb kulinari, por reagimi i publikut mbeti i nj\u00ebjt\u00eb. D\u00ebmi i krijuar nga fraza e par\u00eb ishte tashm\u00eb shum\u00eb i madh dhe shum\u00eb i v\u00ebshtir\u00eb p\u00ebr t\u2019u korrigjuar n\u00eb koh\u00eb. Shpjegimi q\u00eb pasoi u b\u00eb von\u00eb dhe nuk ishte i mjaftuesh\u00ebm p\u00ebr t\u00eb kthyer t\u00ebr\u00ebsisht perceptimin negativ q\u00eb ishte krijuar. Kjo tregon se, kur nj\u00eb mesazh i till\u00eb nuk \u00ebsht\u00eb i qart\u00eb q\u00eb n\u00eb fillim, mund t\u00eb shp\u00ebrthej\u00eb n\u00eb nj\u00eb kriz\u00eb t\u00eb paparashikuar dhe t\u00eb d\u00ebmtoj\u00eb r\u00ebnd\u00eb mark\u00ebn, pavar\u00ebsisht q\u00ebllimit t\u00eb mir\u00eb.<\/p><p>Fushata e Burger King vlen si kujtes\u00eb se \u00e7do mesazh marketingu duhet t\u00eb jet\u00eb i qart\u00eb dhe i kuptuesh\u00ebm q\u00eb n\u00eb fillim. Provokimi mund t\u00eb jet\u00eb mjet i fuqish\u00ebm p\u00ebr t\u00eb t\u00ebrhequr v\u00ebmendjen, por kur nuk \u00ebsht\u00eb i shpjeguar plot\u00ebsisht, mund t\u00eb shkaktoj\u00eb keqkuptime t\u00eb shpejta dhe t\u00eb d\u00ebmtoj\u00eb imazhin e mark\u00ebs. Edhe kur q\u00ebllimi i nj\u00eb fushate \u00ebsht\u00eb p\u00ebr t\u00eb promovuar ndryshime pozitive, gabimi n\u00eb formulimin e mesazhit mund t\u00eb kthehet kund\u00ebr saj dhe t\u00eb krijoj\u00eb nj\u00eb reagim t\u00eb fuqish\u00ebm q\u00eb \u00ebsht\u00eb i v\u00ebshtir\u00eb p\u00ebr t\u2019u menaxhuar. Kjo fushat\u00eb ka treguar se \u00e7do fjal\u00eb ka r\u00ebnd\u00ebsin\u00eb e saj, dhe n\u00eb marketing, \u00e7do hap duhet t\u00eb mendohet mir\u00eb para se t\u00eb publikohet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ne Diten Nderkombetare te Grave, Burger King tentoi te hapte nje diskutim mbi pabarazine gjinore ne industrine e kuzhines. Fushata filloi me tweet-in qe perdorte frazen \u201cGrate e kane vendin ne kuzhine\u201d, e cila kishte per qellim te theksonte se vetem 20% e shefave te kuzhines jane gra dhe qe ky raport gjinor duhet ndryshuar.<\/p>","protected":false},"author":3,"featured_media":5297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4821"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4821\/revisions"}],"predecessor-version":[{"id":5300,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4821\/revisions\/5300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5297"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}