{"id":4791,"date":"2024-11-16T17:51:03","date_gmt":"2024-11-16T17:51:03","guid":{"rendered":"https:\/\/www.conceptmarketing.al\/?p=4791"},"modified":"2026-02-12T10:07:39","modified_gmt":"2026-02-12T10:07:39","slug":"reklama-e-dove-rendesia-e-ndjeshmerise-ne-marketing-2","status":"publish","type":"post","link":"https:\/\/conceptmarketing.al\/sq\/reklama-e-dove-rendesia-e-ndjeshmerise-ne-marketing-2\/","title":{"rendered":"Reklama e Dove: R\u00ebnd\u00ebsia e ndjeshm\u00ebris\u00eb n\u00eb marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4791\" class=\"elementor elementor-4791\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e0027d e-flex e-con-boxed e-con e-parent\" data-id=\"56e0027d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;tc_container_hover_selector&quot;:&quot;container&quot;,&quot;tc_container_background_parallax&quot;:&quot;no&quot;,&quot;tcg_advanced_hover&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b91e09 elementor-widget elementor-widget-text-editor\" data-id=\"38b91e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tc_dark_mode_responsive_hide_in_dark&quot;:&quot;no&quot;,&quot;tc_dark_mode_responsive_hide_in_light&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tN\u00eb vitin 2017, Dove, nj\u00eb mark\u00eb e njohur p\u00ebr angazhimin e saj n\u00eb promovimin e bukuris\u00eb natyrore dhe gjith\u00ebp\u00ebrfshirjes, publikoi nj\u00eb reklam\u00eb q\u00eb synonte t\u00eb festonte diversitetin dhe unitetin. Reklama shfaqte tri gra nga kultura t\u00eb ndryshme, q\u00eb hiqnin bluzat dhe nd\u00ebrroheshin, duke simbolizuar nj\u00eb mesazh pozitiv dhe t\u00eb fort\u00eb p\u00ebr bashkimin e njer\u00ebzve. Megjithat\u00eb, nj\u00eb segment i ve\u00e7ant\u00eb i videos, ku nj\u00eb grua me ngjyr\u00eb shnd\u00ebrrohej n\u00eb nj\u00eb grua t\u00eb bardh\u00eb, shkaktoi nj\u00eb stuhi kritikash dhe polemikash.\n\n<iframe title=\"People are accusing this Dove ad of being racist\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/zkIrbVycAeM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\nReagimi ndaj reklam\u00ebs ishte i menj\u00ebhersh\u00ebm dhe shum\u00eb i ashp\u00ebr. Influencues dhe aktivist\u00eb, p\u00ebrfshir\u00eb Naomi Blake, denoncuan publikisht fushat\u00ebn, duke e cil\u00ebsuar at\u00eb si raciste dhe t\u00eb pandjeshme ndaj realiteteve sociale. Brenda pak or\u00ebsh, mbi 30,000 postime u shp\u00ebrndan\u00eb n\u00eb rrjetet sociale, me m\u00eb shum\u00eb se 12,000 akuza p\u00ebr munges\u00eb ndjeshm\u00ebrie. Nd\u00ebrsa disa e mb\u00ebshtet\u00ebn iden\u00eb se Dove po p\u00ebrpiqej t\u00eb promovonte mesazhe t\u00eb gjith\u00ebp\u00ebrfshirjes, shumica e publikut e shihte reklam\u00ebn si d\u00ebshtim p\u00ebr t\u00eb kuptuar frym\u00ebn e koh\u00ebs.\n\nN\u00eb nj\u00eb periudh\u00eb kur l\u00ebvizja Black Lives Matter po rritej dhe po merrte v\u00ebmendjen e duhur, Dove d\u00ebshtoi t\u00eb kuptonte se \u00e7far\u00eb po ndodhte n\u00eb shoq\u00ebri. Reklama q\u00eb synonte t\u00eb promovonte p\u00ebrfshirjen dhe diversitetin u interpretua si shkelje e ndjeshm\u00ebris\u00eb sociale. Kjo situat\u00eb vuri n\u00eb pah se \u00e7do mark\u00eb duhet t\u00eb jet\u00eb e vet\u00ebdijshme p\u00ebr kontekstin kulturor dhe social p\u00ebrpara se t\u00eb publikoj\u00eb p\u00ebrmbajtje q\u00eb ka potencialin t\u00eb interpretohet n\u00eb m\u00ebnyra t\u00eb ndryshme.\n\nDove nuk arriti t\u00eb reflektonte mbi mesazhin e saj dhe ndikimin e mundsh\u00ebm q\u00eb mund t\u00eb kishte n\u00eb audienc\u00ebn e saj. Kjo situat\u00eb p\u00ebrb\u00ebn nj\u00eb m\u00ebsim t\u00eb r\u00ebnd\u00ebsish\u00ebm p\u00ebr t\u00eb gjitha markat q\u00eb p\u00ebrpiqen t\u00eb promovojn\u00eb ide t\u00eb ngjashme. Nj\u00eb reklam\u00eb, e cila p\u00ebrmban nj\u00eb mesazh t\u00eb fort\u00eb dhe inovativ, mund t\u00eb kthehet n\u00eb nj\u00eb d\u00ebshtim t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00ebse nuk \u00ebsht\u00eb e ndjeshme ndaj \u00e7\u00ebshtjeve q\u00eb prekin publikun.\n\nN\u00eb p\u00ebrfundim, historia e Dove sh\u00ebrben si rikujtim se marketingu efektiv k\u00ebrkon m\u00eb shum\u00eb se mesazhe t\u00eb thjeshta dhe t\u00eb qarta. Ai k\u00ebrkon ndjeshm\u00ebri dhe kuptim t\u00eb thell\u00eb t\u00eb realitetit shoq\u00ebror. P\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb lidhje t\u00eb fort\u00eb me konsumator\u00ebt, markat duhet t\u00eb jen\u00eb t\u00eb afta t\u00eb kuptojn\u00eb dhe t\u00eb respektojn\u00eb ndjesit\u00eb e audienc\u00ebs s\u00eb tyre.\n\nKjo do t&#8217;i ndihmoj\u00eb ata t\u00eb shmangin situatat q\u00eb mund t\u00eb duken ofenduese dhe t\u00eb ndihmojn\u00eb n\u00eb krijimin e imazhit pozitiv dhe t\u00eb besuesh\u00ebm n\u00eb treg.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ne vitin 2017, Dove, nje marke e njohur per angazhimin e saj ne promovimin e bukurise natyrore dhe gjitheperfshirjes, publikoi nje reklame qe synonte te festonte diversitetin dhe unitetin. Reklama shfaqte tri gra nga kultura te ndryshme, qe hiqnin bluzat dhe nderroheshin, duke simbolizuar nje mesazh pozitiv dhe te forte per bashkimin e njerezve. Megjithate, nje segment i ve\u00e7ante i videos, ku nje grua me ngjyre shnderrohej ne nje grua te bardhe, shkaktoi nje stuhi kritikash dhe polemikash.<\/p>","protected":false},"author":3,"featured_media":5281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100ditemarketing"],"_links":{"self":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/comments?post=4791"}],"version-history":[{"count":3,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4791\/revisions"}],"predecessor-version":[{"id":5284,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/posts\/4791\/revisions\/5284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media\/5281"}],"wp:attachment":[{"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/categories?post=4791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conceptmarketing.al\/sq\/wp-json\/wp\/v2\/tags?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}