WILDLY SUCCESSFUL
Vizitoni Portofolin
Instagram Facebook-f Linkedin-in TikTok Youtube

Shën Artan Lenja
Tirana, Shqipëria

info@conceptmarketing.al

+355 68 871 8217
Vizitoni Portofolin
Instagram Facebook-f Linkedin-in TikTok Youtube

Shën Artan Lenja
Tirana, Shqipëria

info@conceptmarketing.al

+355 68 871 8217

Brand & social media management

Unique visual identity to
bring in digital market

Category

Brand Management

Client​

Tona Shpk

Start Date​

1 January 2022

Designer​

Concept Marketing

Tona 1 1 – foto/ilustrim | Concept Marketing Albania - Digital Marketing Agency

Brand overview

TONA is a modern deli brand focused on quality cold cuts and everyday favorites. The goal was to create a clear, premium-yet-accessible identity that stands out in a crowded FMCG space—both on shelf and on screen.

Our work shaped the brand’s visual system and content direction for social media: a consistent tone of voice, strong product-first visuals, and a clear communication structure that makes every post instantly recognizable as TONA.

Branding and visual identity

Content strategy & social media management

Campaigns & product communication

tona 3 – foto/ilustrim | Concept Marketing Albania - Digital Marketing Agency
Tona 2 – foto/ilustrim | Concept Marketing Albania - Digital Marketing Agency
tona 4 1 – foto/ilustrim | Concept Marketing Albania - Digital Marketing Agency

Making deli content
that people actually stop for

We designed a repeatable content system that keeps the feed clean, consistent, and product-led—while still allowing variety through formats, campaigns, and seasonal moments.

Audience, competitors, and category insights → defining how TONA should look and speak.

Grid logic, typography, color rules, photo style, and post templates for fast production.

Monthly content planning, captions, creatives, and publishing rhythm with clear objectives.

Tracking what performs, adjusting formats, and scaling what works (reels, carousels, promos).