Dhuro nga zemra, literalisht

‘Dhuro nga zemra, literalisht’ is an in-house social campaign run by our agency, aiming to raise awareness of blood donation during New Year’s Eve. The campaign was ignited by the fall of blood stocks around that time.

Concept Marketing used the power of communication and social media to take this campaign nationwide. The campaign embraced a thought-provoking approach using teasing visuals and taglines to encourage people to rethink blood donation as a gift for New Year’s Eve.

The blood donation event organized by Concept Marketing Albania and supported by the Red Cross Albania got people together to donate on a single day. The event brought together individuals, enterprises, and even foreign visitors to donate to those in need.